The new look was revealed to the entire Phoenix team at a brand launch event. When asked why the decision was made to change the company’s look, George Wordingham, president and fourth-generation owner of Phoenix, stated, “The foundation of quality and integrity our company was built upon has allowed us over 120 years of success and service to our customers. We are now entering a new era of opportunity and growth, so it was fitting to rebrand Phoenix to carry our pride and progression into the future.”