Motion Industries Inc., a distributor of replacement parts and industrial technology solutions provider, will now operate under the brand name of “Motion.” The timing of the rebrand coincides with Motion’s 75th anniversary.

“The goal of this change is twofold: to have the name ‘Motion’ as well as the ‘Mi’ logo synonymous with and increasingly recognized as the premier industrial solutions company that we strive to be every day for our customers, and to promote and reflect that the Motion structure and strategy is cohesive, allowing a deeper focus on sales, expertise, and customer service that make us different and valued,” Motion President Randy Breaux said. “As it has for decades, the basis of the word, motion, in the company’s name stems from its role in keeping industry’s operations and machinery running.”

In January, the company held a groundbreaking ceremony at the site of the planned facility in Irondale, Alabama. Motion executives and local dignitaries participated in a socially distanced event to kick off the construction. The $11.2 million 104,000-ft2 building will house the area fluid power shop, hose and rubber shop, and engineering department.