Komatsu America Corp. announced it will partner with the Chicago Blackhawks for the 2018-2019 National Hockey League (NHL) season. The Komatsu logo will appear on the ice for all regular season home games. That will raise the company’s local profile and expose the brand to a national and international TV audience, Komatsu reported. It will also provide events that allow Komatsu sales teams to continue deepening customer relationships during the slower, winter months and find distributor cross-collaboration opportunities, the company reported.
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