Motion Industries Inc., a distributor of replacement part and industrial technology solutions provider, announced this week, effective immediately, they will operate under the brand name of “Motion.” According to the company, the move to rebrand is intended to solidify the company’s structure and advance its position in the marketplace. The timing coincides with Motion’s 75th anniversary. The rebranding to Motion will be augmented by dominant use of the “Mi” logo.

“The goal of this change is twofold: to have the name ‘Motion’ as well as the ‘Mi’ logo synonymous with and increasingly recognized as the premier industrial solutions company that we strive to be every day for our customers, and to promote and reflect that the Motion structure and strategy is cohesive, allowing a deeper focus on sales, expertise, and customer service that make us different and valued,” Motion President Randy Breaux said. “As it has for decades, the basis of the word Motion in the company’s name stems from its role in keeping industry’s operations and machinery running.”

Earlier this month, the company held a groundbreaking ceremony at the site of its planned facility in Irondale, Alabama. Motion executives along with local dignitaries, participated in a socially distanced event to officially kick off the first stages of construction.

When completed, the $11.2 million 104,000-ft2 building will house Motion’s area fluid power shop, hose and rubber shop, and engineering department. Along with the advantage of operational streamlining and efficiencies, the building and the shops within will feature world-class processes, equipment and safety advantages, according to Motion.

“The main reason for the investment is to strengthen our position and provide the best customer service possible, as our customer base and our company continues to grow,” Breaux said.