This is the first-ever sponsorship of a NASCAR team for ACCCE, which supports energy policies that balance coal’s role in supplying the United States with affordable and reliable electricity.

“We are extremely pleased to announce this new partnership, which includes both elements of our primary assets—Dale Jr. and JR Motorsports,” said Kelley Earnhardt Miller, general manager of JR Motorsports. “Teaming up with the American Coalition for Clean Coal Electricity is somewhat new territory for us, one that we hope will take the Dale Jr. and JR Motorsports brands to new homes and markets. The ACCCE’s initiative to inform and educate about opportunities of powering with clean coal is something we can truly support with coal being such an abundant and affordable natural resource.”

The ACCCE will receive primary logo placement and branding on Cole Whitt’s No. 88 Chevrolet in Nationwide Series races at Dover International Speedway (June 2), Michigan International Speedway (June 16), Iowa Speedway (Aug. 4) and Kentucky Speedway (Sept. 22). ACCCE had associate sponsorship placement on Whitt’s car starting this week at Richmond International Raceway and continuing through the remainder of the season. ACCCE was an associate sponsor on Dale Earnhardt Jr.’s No. 5 Chevrolet in the Nationwide Series race at Talladega Superspeedway on May 5.