“Michelin intends to maintain and strengthen its leadership in all its specialty businesses, especially Earthmover radial tires,” said Jean-Dominique Senard, managing general partner, Michelin. “The market for Earthmover tires grew by more than 20% between 2009 and 2011. This new facility will help us meet sustained demand while also attaining our growth objectives for 2015.”

The new Earthmover tire plant will be adjacent to Michelin’s existing rubber processing plant in Starr, S.C., and will be the third Michelin plant in Anderson County. The company also operates a 2.5-million square foot rubber processing plant, the largest in the world, in Sandy Springs.