After 38 years the World Coal Association (WCA) said it will cease and usher in a new era under the transformative branding: FutureCoal – The Global Alliance for Sustainable Coal. Unveiling the new brand logo and identity at a dedicated press conference in Delhi, FutureCoal Chief Executive Michelle Manook said the change responded to a call from coal and coal allied sectors to modernize, and unite under a common purpose.
The FutureCoal organization will now open its doors to representing major and strategic players across the entire coal value chain. The organization advocates for an inclusive all-fuels and all-technologies international policy framework to support the sovereign rights of all coal-producing and -consuming nations and those nations and stakeholders which genuinely seek to support them.
“For too long our global coal value chain has allowed anti-coal sentiment to dominate and fragment us, which has resulted in a lowering of the global coal IQ,” Manook said. “This has diminished the capacity and progress of many vulnerable developing and emerging nations, also, now we see, those of some developed nations.
“FutureCoal may seem bold to some, but for many it is simply representative of the reality we are confronted with,” she said. “The total contribution of coal to our modern society and the growing global population should neither be dismissed nor disregarded. Coal and, more specifically, a wider definition of abated coal solutions exists and will be needed in any energy transition. This critical resource is a legitimate participant in both economic development and emissions abatement.”
The FutureCoal Global Alliance will embed this transformation through Sustainable Coal Stewardship (SCS). The SCS platform allows coal-based economies like India and China and like-minded nations, and corporations to form collaborations to advance a progressive and technology and solutions led international coal value chain industry.
“The total contribution made by the coal value chain cannot be ignored but equally it can only be secured by our value chain acknowledging that change must occur. If we are to be responsible, then we need to be inclusive, and unite under our common purpose,” she said.
“We know that we must emerge and demonstrate a modernized, innovative and technology-led, united coal value chain, focused on continuing to making a substantial future contribution to people’s lives and livelihoods,” she said.
Many coal-producing and -consuming nations, governments, industry and investors have already signaled their intent to be officially associated with and join the FutureCoal global organization.