“In my company, the cars run on gas, but the business runs on electricity. That’s why I have been learning about how coal keeps electricity prices down, and that keeps the lights on and people working, which keeps companies like mine out in front,” said Dale Earnhardt Jr. in the ad.

The American Coalition for Clean Coal Electricity announced its first-ever sponsorship of a NASCAR team, JR Motorsports, the management company and racing operation for Dale Earnhardt Jr. this spring. Under the sponsorship, JR Motorsports cars feature ACCCE logos, and members of the race team, including Dale Earnhardt Jr. and Cole Whitt are working with ACCCE to inform and educate Americans about the importance of coal and clean coal technology.

“America’s families and businesses rely on affordable and reliable coal,” said Evan Tracey, senior vice president of communications, American Coalition for Clean Coal Electricity. “These new ads will draw America’s attention to coal’s importance as a domestic energy source to power our economy—from manufacturing to motorsports and everything in between.”

To view the ad, visit: https://www.youtube.com/watch?v=ifD7GJo_hrY.